Mag. Barbara Maly-Bowie
Barbara Maly-Bowie

Consultation hours: by appointment or Fridays 10-11

Summer term 2024
124264 KO Critical Media Analysis - Critical Media Literacy in the age of AI
Winter term 2023
124261 KO Critical Media Analysis - The rise of "woke-washing" - critical takes on brand culture and promotional storytelling
124264 KO Critical Media Analysis - 'When They See Us'- streaming and cultural politics beyond Netflix and chill
Summer term 2023
124261 KO Critical Media Analysis - The rise of "woke-washing" - critical takes on brand culture and promotional storytelling
190089 SE WM-M9 Didaktik: Lehren und Lernen mit Medien - Theorie und Praxis der kritischen Medienkompetenz
Ganser-Blumenau, A., Lechner, E., Maly-Bowie, B., & Schörgenhuber, E. M. (Eds.) (2022). Caring for Cultural Studies: A Tribute to Monika Seidl. V&R unipress.

Dannecker, P., Englert, B., Ganser-Blumenau, A., Hasenöhrl, S., Kabelik, R., Maly-Bowie, B., Metschl, V., Pelz, A., Rüther, K., & Sauer, B. (2020). Kultur- und sozialwissenschaftliche Mobilitätsstudien konzeptualisieren. In A. Ganser, & A. Pelz (Eds.), Mobile Kulturen und Gesellschaften/Mobile Cultures and Societies (pp. 9-56). V&R unipress, Vienna University Press.

Hasenöhrl, S., Maly-Bowie, B., & Kabelik, R. (2020). Why Mobilisation Matters: Interdisciplinary Inquiries about Mobilities, Communications and Power. In A. Ganser, & A. Pelz (Eds.), Mobile Kulturen und Gesellschaften/Mobile Cultures and Societies (pp. 57-84). V&R unipress, Vienna University Press.


Maly-Bowie, B., & Bergmeister, F. M. (2017). @Raymond Williams. Warum Raymond Williams Blogger, Twitteraner und YouTuber wäre. In R. Horak, I. Pohn-Lauggas, & M. Seidl (Eds.), Über Raymond Williams: Annäherungen.Positionen. Ausblicke (pp. 226-245). Argument.




Horak, R., Maly-Bowie, B., Schörgenhuber, E. M., & Seidl, M. (Eds.) (2013). Thematic Section: Pursuing the Trivial. Linköping University Electronic Press. Culture Unbound - Journal of Current Cultural Research Vol. 5 No. 4 https://doi.org/10.3384/cu.2000.1525.1354


“Better than Netflix”. The cruel optimism of political humour in the context of the 2019 Austrian Ibiza scandal.

Barbara Maly-Bowie (Speaker)

25 Oct 2019

Activity: Talks and presentationsTalk or oral contributionScience to Science


Articulating 'Mobilisation': Interdisciplinary Perspectives on Making and Becoming Mobile

Barbara Maly-Bowie (Speaker) & Roman Kabelik (Speaker)

4 Dec 2018

Activity: Talks and presentationsTalk or oral contributionScience to Public


From mobile privatisation to private mobilisation. Netflix as cultural form.

Barbara Maly-Bowie (Speaker)

13 Apr 2018

Activity: Talks and presentationsTalk or oral contributionScience to Science


(be)coming home

Barbara Maly-Bowie (Speaker)

6 Mar 2018

Activity: Talks and presentationsTalk or oral contributionScience to Science


Move on! Raymond Williams and Mobilisation

Barbara Maly-Bowie (Speaker)

21 Jan 2018

Activity: Talks and presentationsTalk or oral contributionScience to Science


Netflix as cultural form. From mobile privatisation to private mobilisation.

Barbara Maly-Bowie (Speaker)

19 Jan 2018

Activity: Talks and presentationsTalk or oral contributionScience to Science


Die Materialität der Grenze und ihre mediale Überschreitung

Barbara Maly-Bowie (Speaker), Roman Kabelik (Speaker) & Syntia Hasenöhrl (Speaker)

29 Sep 2017

Activity: Talks and presentationsTalk or oral contributionScience to Science


"Home is where Netflix is". The US streaming provider Netflix between 'mobile privatisation' and 'private mobilisation'

Barbara Maly-Bowie (Speaker)

15 Sep 2017

Activity: Talks and presentationsTalk or oral contributionScience to Science


Dear White People: Netflix as Site of ‘Private Mobilisation’

Barbara Maly-Bowie (Speaker)

19 May 2017

Activity: Talks and presentationsTalk or oral contributionScience to Science


Why there is (no) Trash on Netflix

Barbara Maly-Bowie (Speaker)

28 Jan 2017

Activity: Talks and presentationsTalk or oral contributionScience to Science


Ab nach Balkonien. Zum Verhältnis von Mobilität und Medialität bei Netflix

Barbara Maly-Bowie (Speaker)

15 Nov 2016

Activity: Talks and presentationsTalk or oral contributionScience to Science


Department of English and American Studies

Spitalgasse 2, Hof 8 (Campus)
1090 Wien

barbara.maly-bowie@univie.ac.at